The Conductor

CONDUCTING A GLOBAL SPELL

Coca-Cola wanted to bring its new brand philosophy Real Magic to life through a universal language : music. With the global launch of Coke Studio, the brand orchestrated a multicultural performance where seven emerging international artists reunite to reinterpret Queen’s “It's a Kind of Magic”.

Conducted by Nicolas Krauze at the National Opera of Kyiv, the film The Conductor turns a classic into a collective moment of harmony. With Ari Lennox, Griff, Ekin Beril, Mariah Angeliq, Tems, Tesher et TRI.BE, voices from across the world follow the same baton, proving that magic happens when cultures play in sync.

MORE THAN A TRIBUTE

More than a tribute to Queen, The Conductor positions Coca-Cola as a cultural catalyst. By literally conducting talents from different backgrounds, Coca-Cola embodies its promise of Real Magic: creating emotional connections and shared experiences in a fragmented world.

All the guest artists were able to perform an exclusive Coke Studio Session, available on their personal accounts, Coca-Cola's YouTube channels, and all streaming platforms. Each version reflects the artist's personal style : a song and dance performance for the K-pop group TRI.BE, or a live session with a band and backing vocals for Tems.