Saudi Tourism Authority

This Land Is Calling

There is still one untouched land ready to be explored.

A NEW FRONTIER OF WONDER

In a world convinced it has seen it all, one land was still waiting to be discovered: Saudi Arabia. As the Kingdom opened its doors, a new generation of explorers stepped in and found something unexpected. Vast lunar deserts. Lush valleys. Ancient heritage carved in stone. A culture of storytellers. A country as big as a continent, moving at breathtaking speed. This was not just a destination reveal. It was the unveiling of momentum.

REWRITING THE NARRATIVE

To honor this transformation, we chose a powerful symbol: a woman traveling alone across the country. Not as a statement but as a reality. Through her journey, This Land Is Calling captures unbelievable landscapes and hospitality that feels deeply human. Directed by Antoine Bardou-Jacquet and produced by Partizan, with an original score by Guillaume Roussel, the 120-second film blends cinematic craft and cutting-edge VFX to blur the line between real and mythic.

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WHEN A COUNTRY CALLS, THE WORLD ANSWERS

This Land Is Calling is a positioning shift. A nation stepping onto the global stage with confidence, ambition and cinematic scale. Shot over 22 days across the Kingdom, backed by bold leadership, the project turned vision into spectacle.