Lacoste
Play with Icons
A new chapter in fashion sport.
Icons wearing icons
The campaign celebrates two kinds of icons: Lacoste's timeless fashion-sport pieces and the legendary people who wear them.
Playing with the classics
The bold visuals shot by American photographer Tyler Mitchell and the films imagined by French composer Emile Sornin explore the unique chemistry between five Lacoste ambassadors and iconic fashion pieces — each interpreted with a clever twist, an artistic lens and a spirit of playful reverence : Novak Djokovic, Pierre Niney & Wang Yibo all sporting the iconic Lacoste polo, Venus Williams wearing the pleated skirt, and Adele Exarchopoulos with the brand new Lenglen bag.
Modern myths
The result ? An unexpected and memorable new perspective on Lacoste’s DNA. Key brand symbols are elevated, like Venus William’s tennis ball in mother of pearl. Ultimately, each ambassador/product duo becomes a modern myth : an emblematic fashion story celebrating design, legacy and style.