About

1,000+ talents. Global reach. Serious craft. Grounded in Paris, New York, Shanghai, São Paulo, and London. We believe great creative work builds powerful, long-lasting brands & radical actions speak louder than pretty words. So scroll around, explore, see what sticks and come say hi. We are BETC. Also an ad agency.

“Great creative builds long-lasting brands”

Bertille Toledano & Stéphane Xiberras

Presidents

Latest news

BETC strengthens its international leadership with three appointments

BETC launches BETC Middle East, a new creative powerhouse in the region

Maison BETC, a global micro-network dedicated to luxury branding

Services

Strategy isn’t a deck opener. It’s rocket fuel.

Brand & Communication Strategy
Data & Audience Insights
Cultural Foresight
Innovation & Product Strategy

Discover our campaigns

Leadership

Adrien Fortabat
Albert Prenaud
Alasdhair Mac Gregor
Alexandre Ben Soussan
Alice Dumortier
Anne-Isabelle Cerles
Antoine Choque
Benjamin Merllié
Catherine Emprin
Charles Bonneaux
Christelle Fagot
Clément Boisseau
Clémence Korber
Delphine Lebleme
Etienne Averseng
Fabien Idoux
Fabrice Brovelli
Florent Imbert
Florence Bellisson
Florence Lezoray
Gaëlle Gicqueau
Guillaume Espinet
Hélène Daubert
Hugo Ghiglia
Iris Chan
Ivan Beczkowski
Jean-Charles Caboche
Jean-Patrick Spitz
Jérôme Galinha
Jonathan Casseron
Laurence Veyssière
Lucie Munsch
Mathilde Lançon
Mathieu Laugier
Mathieu Roux
Maxime Huyghe
Mehdi Benali
Nicolas Lautier
Olivier Apers
Olivier Aumard
Olivier Vigneaux
Philippe Brandt
Sébastien Houdusse
Solène Lecomte
Sophie de Gromard
Tiphaine du Plessis
Valérie Maman
Xavier Blairon

Join the team

Clients

The brands we’re proud to work with: from long-term partners to bold new challengers.

Awards

Creative work that gets noticed: explore our latest awards and industry recognitions.

View all our awarded campaigns

International offices

Global ideas, locally activated: from Paris, London, and São Paulo to Shanghai and New York. As part of the Havas Network, BETC also has access to 70+ Villages across 100+ countries.