The Duck

For almost 100 years, Disney characters have been more than entertainment; they inspire imagination and teach moral values to people of all ages.   The little duck shifts attention from basic park attractions to the emotional connection between imagination and real life. It presents the theme park as a place where beloved characters, from Mickey Mouse to modern heroes, feel real.

Disneyland Paris reconnected with families by creating a strong emotional bond through the brand signature ‘Where magic gets real.’ By replacing heavy promotions with a cinematic story, the brand helped parents rediscover the magic through their children eyes.

Results :

Social Media Reach: Impressions surged by +869% on Facebook and +2104% on Twitter.

Memorable Experience: 78% of families exposed to the campaign agreed that the park offers a long-lasting memorable experience, compared to 66% for non-exposed families.

Commercial Intent: Information-seeking intent reached 45% among exposed families, an 8-point lead over families who did not see the ad.