Lacoste
Unexpected Encounters
The Crocodile that brings us together
From the court to the streets
Since 1933, the Lacoste crocodile has transcended time, style and genre: it roams over a limitless range. Its defining feature is that it is worn by people from all walks of life, each sporting the crocodile in their own way.
Unexpected Encounters
Inspired by the Lacoste community, the campaign captures that moment when two very different people meet by chance and discover that they have something in common: a Lacoste piece. These unexpected encounters embody the power of the crocodile to bridge cultures, to cross generations and styles and to bring people together.
0/0
Credits
Agency
BETC
Brand
Lacoste
