Evian

Mountain of youth

A whimsical journey in the heart of the Alps where the source of Evian water begins.

A new chapter in the Live Young story

After a decade of multi-award-winning campaigns featuring evian’s iconic babies, BETC Paris and evian are writing a new chapter in the brand’s story with this new brand platform. The campaign revives the brand’s emblematic signature, Live Young, encouraging us to enjoy a rejuvenating experience for both body and mind, with a playful spirit, no matter our age.

The rejuvenating secret

Directed by the talented Henry Scholfield and set to Pharrell Williams’ JOY, evian’s new campaign

pays tribute to the purity of the French Alps, evian’s unique heritage, where water is filtered through glacial rocks for over 15 years to acquire its distinctive mineral composition.

Champions play young

The platform also comes to life through a series of refreshing and playful prints and OOH visuals featuring evian’s ambassadors, including renowned tennis players Emma Raducanu, Frances Tiafoe, and Stan Wawrinka, as well as French golf champion Céline Boutier.