Never stop learning
Stay one step ahead. Workshops, training, talks, learning here never stops, because neither does the industry.
Curiosity is our favorite flaw. It’s our fuel, the spark behind everything at the agency: ideas, conversations, campaigns, and the people we bring on board.
Our job is to transform. And to transform, you need to understand, explore, question the status quo, play with new tools, sense the weak signals, and catch culture in motion. A day at BETC feels like waking up in Hyrule: a vast world to explore, improbable tools to master, and more than one riddle to solve.
To complement everything you’ll learn from the brilliant minds driving this place, we created Non Stop Learning: our in-house growth program. A program built to sharpen skills, stay ahead of industry shifts, that includes tackling the challenges and responsibilities of AI across every role. On the menu: business-focused talks, internal masterclasses, and trainings to decode tech, social and cultural trends as fast as possible.
Throughout the year, we also bring inspiration directly to our teams: Prosumer insights, the new research led by our strategy department, conferences on Diversity with Philonomist, future-casting with the Institut des Futurs souhaitables, and health & wellbeing talks to keep us grounded while we reach higher.
And because every discipline lives (and debates passionately) under one roof at the Magasins Généraux, we learn from each other every day across skills, teams, departments, no hierarchy required.
So whether you’re attending a talk, flipping through a Prosumer report, or debating ideas over coffee, BETC is designed as a playground for every curiosity, no matter your seniority.
We don’t hire CVs. We hire talent with a thirst to learn and we do everything we can to make sure they never lose it.
