Non stop learning
- BETC Life
- Creative Culture
You can't transform brands without transforming yourself. At BETC, curiosity isn't a personality trait, it's a way of working.
Advertising is the art of transformation.
To transform, you must understand, explore, challenge yourself, play with tools, detect weak signals, and tap into cultural shifts. A day at BETC ? It's like waking up in Hyrule, a vast world to explore, unlikely tools to tame, and plenty of puzzles to crack.
To help you grow, we've built Non Stop Learning, a training program made by us, for us. Industry news, innovations, trends, tools… everything you need to stay ahead of the game. Each year brings a new season with new modules.
Year-round, we also give our teams moments of inspiration : Prosumer studies, Strategic Planning insights, conference series on Diversity, foresight with the Institut des Futurs Souhaitables, and Quality of Life at Work with health experts.
Every day at the Magasins Généraux, diverse talents and expertise cross paths, allowing everyone to learn from each other, no matter their title, team, or trade.
Bottom line ? Whether you're at a conference, diving into a Prosumer study, or grabbing a coffee, BETC is built to be a playground for the curious.
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Overdrive your Career
We take your growth seriously. With the right tools and conversations in place, we help you map out your career path and make each step count.
From Paper to Platinum
We support our teams in entering top international creative competitions, because your ideas deserve to be seen (and celebrated).
Playground for creative minds
More than an office. A creative campus, shared culture, and a behind-the-scenes look at life inside our main headquarters Les Magasins Généraux.
