The Magic Drop

Until today, stain removal commercials have been boring, and made zero impact on younger audiences. Vanish shakes up the laundry game with a mind-bending demo.

To engage a younger audience and promote the power of its stain remover, Vanish decided to use clothing differently: by creating a capsule collection featuring optical illusions that let people experience the power of Vanish. The nasty stains surrounding the logo disappear before your eyes, allowing everyone to experience that “With Vanish, stains disappear”. To promote the collection, we chose to advertise where young people regularly go for their clothes: laundromats, and through an OOH campaign.