MommyPhone

New parents need to be heard

What if a baby monitor wasn’t just for babies? That’s the idea behind MommyPhone, the new campaign from Laboratoire Gallia, which sheds light on a reality we often forget: parents need to be listened to as well. By reinventing one of the most iconic objects of parenthood, Laboratoire Gallia asks an essential question: after birth, all the attention shifts to the baby… but what about the parents?

The parent monitor

Imagine a baby monitor with a button that connects parents directly to early childhood and parenting experts - psychologists, midwives or nurses. That’s the idea behind MommyPhone, a powerful symbol designed to put the spotlight on Laboratoire Gallia’s helpline: available 24/7 at 0800 202 202, the number offers all parents free, confidential, and personalized support.

Breaking the silence

With MommyPhone, Laboratoire Gallia reaffirms its ambition: to change the way we look at postpartum, break the silence around the struggles of parenthood, and above all, provide parents the support they need. Because caring for parents also means caring for babies

• More than 15.000 calls were made
• +200.000 minutes calls
• Gallia became the most meaningful brand in the category
• 98% users now recommend the brand
• 82% went on to purchase Gallia products
• Bronze au LIA (London International Awards)
• Bronze award - Brand Experience & Activation (Cannes Lions International Festival of Creativity)

(source : AdForum)