29 08 14
After two campaigns developed for “L’Homme” and “L’Homme Sport” this year, our collaboration with Yves Saint Laurent Beauté continues with the launch of the new perfume “Black Opium,” the brand’s new feminine fragrance, a rock n’ roll interpretation of modern addiction embodied by the English model Edie Campbell. In the campaign film directed by Daniel Wolfe, she embarks on an exhilarating quest in search of her perfume through Shanghai. A print campaign, shot by Mathieu César, also accompanies the launch.
24 06 14
For the launch of the Ratatouille attraction at Disneyland Paris, we have come up with a new integrated campaign as a taster for this totally immersive experience. The new Ratbooth application is at the center of the campaign. With your smartphone or your computer, channel your inner rat with the app’s facial recognition system. Customize your coat, build, eye color, sex, accessories and make your friends laugh by sharing your videos and selfies! The Ratbooth app is also accompanied by a poster campaign and a TV spot.
13 06 14
Being the bear
Following on from the Cannes Film Festival, Canal+ is presenting an exceptional series of films. To take viewers further into the world of movies, we developed an interactive online experience allowing you to step into the shoes of the famous Canal+ bear, Paul Bearman and take over your own set. Test your directing skills at danslapeaudelours.canalplus.fr/en
11 06 14
The amazing making of
Following on from the success of “The Amazing Baby & Me 2” campaign for evian (over 25 million views and 1.5 million shares to date), we wanted to give you a little look behind the scenes, so you can see how this particularly “amazing” baby came to life.
02 06 14
The Tweet Cellar
For the first time, France was represented at South by Southwest (SXSW) 2014 with the French Tech Club and the French Tech Pavilion. But how interested would people be in what France has to say about technology? To draw attention to the French presence at SXSW, we came up with the idea for a Tweet Cellar, which would refine users’ tweets just like a fine wine. The Tweet Cellar initiative brought in a 400% increase in visitors to the French Pavilion and lots of international media coverage. Check out the case study of the Tweet Cellar above and turn your tweets into grands crus with the #TweetCellar hashtag.
22 05 14
The imagination castle
From May 8-11 the Tuileries gardens in Paris were home to a castle made up entirely of giant children’s drawings. This installation was based on the Disneyland Paris promise : to bring children’s imagination to life. In February, Disneyland invited children to send in drawings of the castle of their dreams to a dedicated website. A team of art directors from BETC and architects from the agency Search then selected 16 drawings from the 1300 submissions and, after several months of work, turned them into a construction measuring over 10 meters high. Three episodes revealing how this project came together were published online at http://chateaudelimagination.fr/
The 16 winners from the four corners of Europe, came to the inauguration to see their drawings brought to life. And for 10 days, the Concorde metro station was completely covered with the drawings of children who participated in the contest, to thank and pay tribute to their imagination.
19 05 14
Amazing street hack
What if you could control the world around you with your smartphone?
For the launch of Ubisoft’s latest game, Watch_Dogs, we made this fantasy into a reality with this amazing street hack. On a Los Angeles street corner, a handful of passersby found themselves pulled into a world where everything could be hacked.
05 05 14
For this year’s Cannes Film Festival the television channel Canal+ has prepared a special series of film screenings and a new poster campaign developed by BETC for lovers of cinema. For this campaign we reimagined the posters for 9 films that will be screening on the channel, with a graphic approach based around the channel’s “+”.
02 04 14
The Amazing Baby & Me 2
Evian and BETC are delighted to announce the birth of their very surprising new baby. Yes indeed, the legendary Spider-Man, the hero of the new film “The Amazing Spider-Man 2″ will also be the star of the completely unexpected “The Amazing Baby & Me 2” which launches today on Youtube. In the first hugely successful “Baby & Me” film, adults discovered their reflections as babies (135 million views and counting). In this second episode, Spider-Man himself stops in his tracks on a New York street after catching a glimpse of his reflection in a mirrored window. Spider-Man will also be guest-starring in the “Baby & Me” outdoor campaign. Keep your eyes peeled, this amazing baby will soon be weaving his way all over the Web: be prepared to get attached to this “marvelous” baby boy with his sticky little fingers.
27 03 14
France is in the air
On 2 April, Air France will unveil its new campaign, “Air France, France is in the air” in the press and on posters with coverage in 12 countries (France, Germany, Brazil, Canada, China, Spain, USA, Italy, Japan, Russia, Senegal and Switzerland) as well as on the internet, social media and on the radio. Created by us, the new campaign consists of 6 visuals illustrating the services offered by Air France: the comfort of the A380, the new La Première cabin, the new Business cabin, gastronomy, the network and SkyPriority, with 12 additional visuals depicting iconic destinations served by Air France (Paris, New York, Brazil, China, Japan, Africa, Italy, etc.). The visuals, created by the Argentine photographers Sofia & Mauro, create an effect of surprise by mixing heritage and modernity, to create a lively and exciting message, in line with the French lifestyle.
Fifteen years after “Making the sky the best place on earth”, Air France is adopting a new signature “Air France, France is in the air”. The campaign includes the entire Air France digital strategy and will be seen on its websites and social media. Since March 17, the new signature has been posted on Instagram with the hashtag #franceisintheair. Games and competitions on Facebook, Twitter, Instagram and Pinterest will exclusively unveil the campaignʼs visual to fans and followers starting on March 28.