The evian babies are back! On April 21st the new worldwide brand campaign created by BETC Paris for evian will be launched with the new film “Baby and Me”. This time the babies are sharing the stage with their adult selves to the cult tune “Here comes the Hotstepper”, remixed by Yuksek, available on iTunes. The film will be launched simultaneously on digital platforms in a dozen countries (France, Belgium, Switzerland, Germany, United Kingdom, United States, Canada, Russia, Ukraine, Dubai, Singapore, Taiwan, Japan) on April 21st. An outdoor poster campaign will follow, starting in France on May 15th. evian also wanted to give everyone the chance to try the experience for themselves and discover their inner baby so BETC Digital teamed up with B-Reel to create a special app that uses advanced facial recognition software to create a baby version of yourself that you can share with your friends. The app will be available from mid-May.
One month after the launch of three viral videos, Peugeot and BETC have launched the campaign for the new GTi in over a dozen countries. The campaign revolves around a film featuring a passionate guitarist improvising on his electric guitar. The concept is developed in print, billboards, cinema, online and non-media. In France an exclusive online GTi experience will be available on the www.lequipe.fr website on April 11.
For the launch of the new Peugeot 208 GTi, BETC has developed a viral web campaign with three teasers. The films evoke the power of the GTi myth with a contemporary interpretation of one of the finest sporting signatures of the brand. These teasers show how the return of this symbol of sports chic can awaken the passion of a virtuoso guitarist, the feelings of a woman getting ready for the day or the inspiration of a hairdresser on fire!
The second chapter of the campaign for the new Peugeot RCZ car opened this week with the launch of the interactive online experience RCZ Test Driver. The story from the RCZ TV commerical ‘Catch the Thrill’ continues online when one of the scientists takes the RCZ for a midnight test drive. He gets chased through the streets by security guards and it’s up to the user to configure the car so he can hide and escape. Watch the trailer here and go for a test drive at rcz.peugeot.com.
A few months ago BETC and BETC Digital launched Sleep Art for the Ibis hotel chain. Here is how it worked: while some customers slept in special beds placed in Ibis hotels in Paris, London and Berlin, 80 sensors in the mattresses transmitted data (temperature, noise, movement) to a robot that produced a canvas representing the sleep of each guest. Sleep Art is now moving into the next phase with a free iPhone app that allows you to recreate this experience with your phone. When going to bed, users simply launch the app, put the phone in their bed and then will discover on waking up what their night of sleep looked like. Test out the Sleep Art app now at the App Store.
Badoit, the iconic French sparkling water brand, is back with a new campaign developed by BETC. The campaign highlights Badoit’s new brand identity, which was launched last year, with the new strapline “Bubbles of joy since 1778,” recalling the vocation of the brand since its beginnings. The campaign includes 45″ and 30″ films which will be broadcast from March 10 to 30, and a national poster campaign from March 12 to 19.
For the new Aigle spring-summer 2013 collection, we have designed a new visual following on from the campaign which started last autumn. The campaign is based around the concept of family portraits, but of families that are close to nature, so close that even an animal can become a fully-fledged member of the family. After the bear that got a lot of attention last winter, this time it is a baby seal who becomes a part of this new Aigle family by the seaside.
For the launch of the new Peugeot RCZ sports coupe, we have developed a new global campaign including (film, print and online) with the strapline “Catch the Thrill”. Directed by Philippe André (who also directed BETC’s TV ad “Toys” for Peugeot that won a Gold Lion in Cannes 2004) the film focuses on the car’s elegance and speed: so fast that it can’t even be caught on film. The second part of the campaign will be an interactive online experience which will be launched at the end of February.
To celebrate Diet Coke’s 30th birthday in 2013, we are bringing back the Diet Coke ‘hunk’. This exciting new ad will kick off celebrations for the brand’s landmark anniversary through an integrated campaign based around the ‘Sparkling Together for 30 Years’ strap line. Created by BETC London, the new ad (which will air on TV from March) entitled ‘The Gardener’ will introduce a new generation of women to the hunk with the action still set to the iconic Etta James track, ‘I Just Want To Make Love To You’. For many, the ‘Diet Coke Break’ is the most iconic advertising moment of the 90s. It first aired in 1994, starring a hunky construction worker, who kept a group of admiring women in an office glued to their window at 11:30am. The series continued and evolved, with fresh incarnations in 1997 and 2007 and now 2013.
Lacoste’s new campaign, created by BETC Luxe, extends the Lacoste woman spirit launched in 2012 and pays tribute to the brand’s Unconventional Chic universe. With these 3 new visuals for the Spring/Summer 2013 collection, Lacoste is affirming its contemporary edge. From February 2013, the new collection will appear in 4 retro games (Pong, Memory, Breakout and Pacman) revisited by the brand on www.lacoste.com